Why Is Search Engine Optimization Important for Your Business?

SEO or search engine optimization is an essential part of online marketing that helps you attract more organic traffic to your website, improve your ranking in Google and other major search engines, and solidify your presence online. Implementing a search engine optimization strategy into your business may mean the difference between your website getting ranked or just being ignored. Since every business has a lot of competitors, it is crucial to use SEO and become visible online. Search engine optimization experts such as Hit Me SEO, LLC will not only help you rise above your competitors, but also optimize your business and make your brand and services recognizable by a wide audience. Learn more about two basic types of search engine optimization.

On-Page SEO

On-page search engine optimization is a complicated term that involves optimizing everything on your website to make it more valuable to major search engines. One of most important things on-page SEO focuses on is keywords, content, and keyword density.

Keywords are optimized according to the audience you want to attract, your current rank and keywords used by competitors. It very important to have quality keywords in your page titles and subheadings because search engine bots will look for them and use them as signals that indicate what is your website about. In order to attract the attention of the search engines, you mustn’t just jam your content with as many keywords as possible. If you do this, search engines will blacklist your site or think it is a spam. The recognized standard for keyword density is usually between 2% and 5%.

In order to maximize your SEO value, you must have great content on your website that includes articles, blog posts, graphics, illustrations, photos and similar. The content you create and publish on your website must be recognized as valuable not only by search engine bots, but also by internet users. Focus on creating content that will concentrate on solving issues people have for a long time. Always write in a short, precise and polite tone. Write in a friendly voice, but always remain professional.

Off-Page SEO

Off-page SEO experts are concerned with what happens off your site, and what you do to bring people to it. One of most important things off-page SEO focuses on is backlinks, social media and trust.

Backlinks are important because they help you get more organic traffic. Links that come from quality and highly-visited websites count as a vote that give legitimacy to your site. Social media is equally important as getting backlinks, and it has become one of the important off-page SEO tactics for gaining more organic traffic. Search engines will consider your site valuable and relevant if people look at your content and share it on social media such as Facebook, Twitter and Pinterest. Lastly, off-page search engine optimization is concerned with trust. If you want to optimize your business and increase your sales, you must build the trust of your audience.  If you lose the audience trust, you will lose authority, customers and sales, and you will just end up having a bad reputation mark that might ruin your business. Build trust by sharing accurate and relevant content that you and other professionals in your area have created.